Consent and Choice - Opt Out - For Direct Marketing, v1.0

Defines privacy requirements related to organizations enabling individuals to opt out of having their sensitive information used for direct marketing.

Assessment Step

1
Consent And Choice - Opt Out - For Direct Marketing (ConsentAndChoice-OptOut-ForDirectMarketing)
Does the organization require that individuals are able to exercise "opt out" (or choice) of having sensitive information used for direct marketing at any time subject to reasonable limits established by the organization, such as giving the organization time to make the opt out effective?
Artifact
A1
Provide evidence (e.g. organizational policies, procedures, compliance/assessment reports, etc.) that support the assessor's response to this assessment step.
Parameter
Information Typesrequired
ENUM_MULTI : Select the type(s) of sensitive information that apply.
  • PII
  • PHI
  • III
  • IIHI
  • Other

Conformance Criteria (1)

C-1
Individuals are able to exercise "opt out" (or choice) of having personal information used for direct marketing at any time subject to reasonable limits established by the organization, such as giving the organization time to make the opt out effective.
Citation
SAFE-HARBOR
Choice