| TD: Fulfillment of the Right to Object to Direct Marketing

Fulfillment of the Right to Object to Direct Marketing, v1.0

Specifies requirements in accordance with General Data Protection Regulation (GDPR) Art. 21(2).

Assessment Step

1 Fulfillment of the Right to Object to Direct Marketing (FulfillmentoftheRighttoObjecttoDirectMarketing) If and when the entity processes personal data for direct marketing purposes, and the data subject objects, does the entity refrain from processing the data for such purposes? Artifact A1 Provide evidence (e.g. organizational policies, procedures, compliance/assessment reports, etc.) and supporting notes as appropriate to support the assessor's response to this assessment step.

Conformance Criteria (1)

Fulfillment of the Right to Object to Direct Marketing If the data controller processes personal data for direct marketing purposes, then the controller must, upon objection by the data subject, no longer process the data for such purposes. Citation GDPR Art. 21(2), Recital 70

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Metadata

Identifier

https://artifacts.trustmarkinitiative.org/lib/tds/fulfillment-of-the-right-to-object-to-direct-marketing/1.0/

Publication Date

2025-05-15

Issuing Organization

TMI (https://trustmarkinitiative.org/) View Contact

No Responder

help@trustmarkinitiative.org

555-555-5555

No Mailing Address

Keywords

GDPR, Data Protection, Privacy, Data Privacy

Issuance Criteria

no(NONE)

Target Recipient

Entities that want to demonstrate compliance with the General Data Protection Regulation (GDPR) (EU) 2016/679, as published in the Official Journal of the European Union (OJ L 119, 4.5.2016, p. 1–88), in the role of a Data Controller.

Legal Notice

This artifact is published by the Georgia Tech Research Institute (GTRI) as part of the Trustmark Initiative. This artifact and the information contained herein is provided on an "AS IS" basis, and GTRI disclaims all warranties, express or implied, including but not limited to any warranty that the use of the information herein will not infringe any rights or any implied warranties or merchantability or fitness for a particular purpose. In addition, GTRI disclaims legal liability for any loss incurred as a result of the use or reliance on the document or the information contained herein.

Sources (1)

GDPR	General Data Protection Regulation (GDPR) (EU) 2016/679, as published in the Official Journal of the European Union (OJ L 119, 4.5.2016, p. 1-88).

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